November 28, 2022

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Inside the New Biz Model & What’s Next – The Health Care Blog


By JESSICA DaMASSA, WTF Wellbeing

Mental overall health digital therapeutics startup Happify Health has spent the previous 5 several years quietly ‘self-actualizing’ into a manufacturer-new, tech system business that just launched this 7 days: Twill. This is a large pivot – not just a model improve – and we’ve received co-founder & President Ofer Leidner and recently-employed Chief Operating Officer Megan Callahan (who formerly ran Lyft Wellness) here to notify us how it all went down AND what will happen to the previous Happify app.

Wellness-application-no-far more, Twill has emerged as a wellbeing tech infrastructure organization. Its main products (known as Sequences) is the open architecture, digital again-close that ties together a overall health program, employer, or pharma co’s many electronic level answers – wellness applications, electronic therapeutics, digital coaching, peer help groups, telehealth platforms, etcetera. etc. – to create one particular neat-and-tidy, hyper-customized, automagically-navigated affected individual treatment journey based mostly on problem or affected individual inhabitants.

Large brands like Elevance Well being (Anthem), Biogen, and Almirall have currently purchased-in, with products now in current market for situations as diverse as maternal health, numerous scleroses, and psoriasis. Not forgetting its psychological well being roots, Twill is bringing in its have huge sources from the ole Happify days to operate electronic mental well being aid under each of these disease-precise level alternatives. Ofer and Megan say that Sequences can be developed for ANY problem or to concentrate on particular populations of patients and they program to start 2-3 new Sequences every yr.

What else is ahead for Twill now that it’s discovered from its stealthy start? Happify Overall health experienced elevated $73 million in March 2021 in a significant spherical direct by Deerfield Administration Business – what must we assume upcoming? Tune in for all the particulars on the transformation, the new merchandise, and how other electronic well being providers can hope to perform with Twill in the upcoming.

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